As employee relations manager of Whole Foods Market in Brooklyn, New York, one of your tasks is to promote Gotham Greens. This company has partnered with Whole Foods to establish the nation’s first commercial-scale rooftop greenhouse. Demand for locally grown greens in densely populated areas such as New York has prompted Gotham Greens to establish a hydroponic greenhouse on the roof of the Whole Foods Gowanus store to grow organic, non-GMO greens. You must recruit 12 coworkers who will volunteer to help operate the rooftop greenhouse, interact with visitors interested in urban farming, and teach community families about healthy eating.

The goal is to help feed the community by starting more rooftop urban gardens and eventually perhaps even turn a modest profit. Whole Foods Market volunteers will be expected to attend training sessions and then to instruct participating members of the community.

In return, employees will receive two hours of release time per week to work on their urban farming project. The program has been very successful thus far, and the interest in community gardens is growing.

Your Task. Learn more about urban farming by searching the Web. Then write a persuasive memo or e-mail with convincing appeals that will bring you 12 volunteers to work with Whole Foods and Gotham Greens on urban farming projects.