Choose a commercial organization with an online presence that has online competitors (e.g., banks, software manufacturers, airlines,

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Choose a commercial organization with an online presence that has online competitors (e.g., banks, software manufacturers, airlines, rental car agencies, hotel chains, consumer product makers). Identify three websites that represent the competition (e.g., three different airlines). Collect screen captures from their websites. Then select two key features that are relatively similar across the websites that can be compared. For example, for airlines you could assess the booking information or trip-planning tools. Compare and contrast the three sites by making a series of tables that highlight the similarities and differences in their design strategy. Prepare a short report that discusses your findings.

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Solving Problems In Technical Communication

ISBN: 9780226924076

1st Edition

Authors: Johndan Johnson-Eilola, Stuart A. Selber

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