Many multinationals have separate webpages for their operations in various countries. For example, Coca-Colas pages include pages

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Many multinationals have separate webpages for their operations in various countries. For example, Coca-Cola’s pages include pages for Belgium, France, and Japan. Analyze three of the country pages of a company of your choice.

■ Is a single template used for pages in different countries, or do the basic designs differ?

■ Are different images used in different countries? What do the images suggest?

■ If you can read the language, analyze the links. What information is emphasized?

■ To what extent are the pages similar? To what extent do they reveal national and cultural differences?

As your instructor directs,

a. Write an email analyzing the similarities and differences you find. Attach images of the pages to your email.

b. Make an oral presentation to the class. Paste the webpages into PowerPoint slides.

c. Join with a small group of students to create a group report comparing several companies’ webpages in three specific countries. Include images of the pages.

d. Make a group oral presentation to the class.

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Related Book For  answer-question

Business Communication

ISBN: 9781265045630

13th Edition

Authors: Kitty O. Locker, Jo Mackiewicz, Jeanine Elise Aune, Donna S. Kienzler Professor

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