Review how the ACE process led to the improved message by answering the following questions. 

1. What information in the revised version addresses the need for persuasion?
2. How does the email message emphasize reader benefits?
3. What content appears in the email that was not included in the original flyer? Why is that content useful?

4. Is the information in the email organized effectively? Explain.
5. What determines which information goes in which paragraph?
6. How would you decide whether to organize the content directly or indirectly?
7. In evaluating content, are there additional persuasive points you could add?
8. Does this email message use clear and concise wording as well as professional tone and style?
9. Which elements promote a conversational style?
10. When proofreading this email, which content elements would you proofread for accuracy?
11. Is the message designed well? Explain.

12. Would you keep the current subject line or would you revise it? Explain.