Why was nostalgia marketing alone not sufficient to address evolving cultural concerns?

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Social Issues In Sport Communication

ISBN: 9781032288963

1st Edition

Authors: Terry L. Rentner, David P. Burns

Question Posted: Feb 10, 2024 03:03 AM

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Why was nostalgia marketing alone not sufficient to address evolving cultural concerns?

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Nostalgia marketing relies on eliciting sentimental feelings and emotions from consumers by triggering memories of the past While this can be very eff...View the full answer

Social Issues In Sport Communication

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