Choose a favorite brand of clothing or food and use the Internet to gather information about it.
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Choose a favorite brand of clothing or food and use the Internet to gather information about it. What type of brand is it—manufacturer’s, private, individual, or other? Is it part of a brand extension? Is it associated with a co-brand or a licensing arrangement? How do packaging and labeling affect the image the brand projects? Summarize your findings in a brief report.
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Related Book For
Better Business
ISBN: 9780134522746
5th Edition
Authors: Michael Solomon, Mary Poatsy, Kendall Martin
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