Tenitia Reynolds opened a small community bookstore several years ago. When a new book comes out, Tenitia
Question:
Tenitia Reynolds opened a small community bookstore several years ago. When a new book comes out, Tenitia e-mails clients she thinks will enjoy it based on their past purchases. Which part of the marketing process does Tenitia’s actions reflect?
a. Conducting market research
b. Identifying a market need
c. Implementing the marketing mix
d. Nurturing customer relationships
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Related Book For
Better Business
ISBN: 9780134522746
5th Edition
Authors: Michael Solomon, Mary Poatsy, Kendall Martin
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