When businesses hire celebrities to endorse their products and connect their brands with positive attributes, they are
Question:
When businesses hire celebrities to endorse their products and connect their brands with positive attributes, they are focusing on enhancing their brand
a. loyalty.
b. awareness.
c. association.
d. extension.
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Related Book For
Better Business
ISBN: 9780134522746
5th Edition
Authors: Michael Solomon, Mary Poatsy, Kendall Martin
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