Question: 1. Which ethical standards are being violated here? 2. Is the university being unreasonable in the high standards demanded in its Vendor Code of Conduct?

1. Which ethical standards are being violated here?

2. Is the university being unreasonable in the high standards demanded in its Vendor Code of Conduct?

3. Do you think the university would have developed the Vendor Code of Conduct without the aggressive campaign put forward by SOLE?

4. How should Coca-Cola respond in order to keep the University of Michigan contracts?

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