Brian Cleary filed a suit against cigarette maker Philip Morris USA, Inc., claiming deceptive advertising. Cleary asserted
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Brian Cleary filed a suit against cigarette maker Philip Morris USA, Inc., claiming deceptive advertising. Cleary asserted that “light” cigarettes, such as Marlboro Lights, were advertised as being safer than regular cigarettes even though the health effects were the same. Philip Morris responded that the claim should be dismissed because the government authorized Philip Morris to advertise cigarettes. Should the court allow Cleary’s claim? Why or why not? [Cleary v. Philip Morris USA, Inc., 683 F.Supp.2d 730 (N.D.Ill. 2010)]
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Business Law Text and Exercises
ISBN: 978-1305509603
8th edition
Authors: Roger LeRoy Miller, William E. Hollowell
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