LabTest Products, Inc., advertised that its weight-loss supplement, Drop-It, would cause users to lose weight quickly. The ad claimed that users could lose as much as fifteen pounds per week without dieting or exercising.

In fact, to lose that much weight so fast, an individual would have to run fifty to seventy miles every day.

Was LabTest’s ad for Drop-It deceptive? Yes. Deceptive advertising occurs if a reasonable consumer would be ______________ by the advertising claim.

______________—vague generalities and obvious exaggerations that a reasonable person would not believe to be literally true—are permissible. When a claim appears to be based on ______________ evidence, but the claim cannot be scientifically supported, the claim is deceptive.

Here, LabTest’s ad cannot be supported by fact. It is false and ______________.