# In order to determine how e ective a magazine is at reaching its target audience, a market

## Question:

In order to determine how e ective a magazine is at reaching its target audience, a market research company selects a random sample of people from the target audience and interviews them. Out of the 150 people in the sample, 29 had seen the latest issue.

(a) What is the distribution of \(y\), the number who have seen the latest issue?

(b) Use a uniform prior for, the proportion of the target audience that has seen the latest issue. What is the posterior distribution of ?

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**Related Book For**

## Introduction To Bayesian Statistics

**ISBN:** 9781118091562

3rd Edition

**Authors:** William M. Bolstad, James M. Curran