How are market- and firm-specific factors affecting routes to market?

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Business To Business Marketing

ISBN: 9781526494399,9781529726176

5th Edition

Authors: Ross Brennan , Louise Canning , Raymond McDowell

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Question Posted: Jan 27, 2024 10:08 PM

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How are market- and firm-specific factors affecting routes to market?

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Routes to market refer to the various channels or methods a company uses to sell its products or services to customers Its essentially how a product o...View the full answer

Business To Business Marketing

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