How will total cost of ownership affect the way in which a business marketer prices its products?
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How will total cost of ownership affect the way in which a business marketer prices its products?
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Total Cost of Ownership TCO plays a significant role in determining the pricing strategy of a business marketer It includes all costs associated with ...View the full answer
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Related Book For
Business To Business Marketing
ISBN: 9781526494399,9781529726176
5th Edition
Authors: Ross Brennan , Louise Canning , Raymond McDowell
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