List four macro-segmentation variables and explain their value in business markets.
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List four macro-segmentation variables and explain their value in business markets.
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Macrosegmentation variables in business markets are largescale factors used to categorize and segment industries or markets for more effective marketi...View the full answer
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Shameen Tahir
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Related Book For 
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ISBN: 9781526494399,9781529726176
5th Edition
Authors: Ross Brennan , Louise Canning , Raymond McDowell
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