While studying for an MBA part-time, sponsored by your employer, your boss asks you to ring up

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While studying for an MBA part-time, sponsored by your employer, your boss asks you to ring up a competitive rival, posing as a university student undertaking a course assignment, to try to obtain important commercial information. As your boss says:

‘Well, we are paying for the MBA, so we expect a return on the investment, and you are a university student after all, so that bit is true.’ What do you do?

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Related Book For  answer-question

Business To Business Marketing

ISBN: 9781526494399,9781529726176

5th Edition

Authors: Ross Brennan , Louise Canning , Raymond McDowell

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