You are a sales executive for an engineering company. Yesterday one of your clients told you
Question:
You are a sales executive for an engineering company. Yesterday one of your clients told you – in confidence – about an important government initiative that could revolutionize their industry. Today you are hoping to close a big deal with a different client in the same industry. It is obvious that they have not heard about this government initiative yet, and if you let them in on the secret they would be impressed and it might help secure the deal. You remember that you learned about several different approaches to ethical decision-making when at business school – how do they help you when deciding whether or not to pass on the information?
Step by Step Answer:
Business To Business Marketing
ISBN: 9781526494399,9781529726176
5th Edition
Authors: Ross Brennan , Louise Canning , Raymond McDowell