Anti-spam legislation in the United States follows what is called an opt-out approach. This means that someone
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Anti-spam legislation in the United States follows what is called an “opt-out” approach. This means that someone can send a commercial electronic message (CEM) but that message must contain an opt-out or unsubscribe mechanism which the sender must respect if triggered by the recipient. By way of contrast, Canada follows an “opt-in” approach which requires the recipient’s permission before a CEM can be sent. Which legislative approach to spam do you prefer and why?
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Canadian Business And The Law
ISBN: 9780176795085
7th Edition
Authors: Philip King Dorothy Duplessis, Shannon O Byrne
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