A television advertising campaign is conducted during the football season to promote a well-known brand X shaving
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A television advertising campaign is conducted during the football season to promote a well-known brand X shaving cream. For each of several weeks, a survey is made, and it is found that each week, 80% of those using brand X continue to use it and 20% switch to another brand. It is also found that of those not using brand X, 20% switch to brand X while the other 80% continue using another brand.
(A) Draw a transition diagram.
(B) Write the transition matrix.
(C) If 20% of the people are using brand X at the start of the advertising campaign, what percentage will be using it 1 week later? 2 weeks later?
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Related Book For
College Mathematics For Business Economics, Life Sciences, And Social Sciences
ISBN: 978-0134674148
14th Edition
Authors: Raymond Barnett, Michael Ziegler, Karl Byleen, Christopher Stocker
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