A television advertising campaign is conducted during the football season to promote a well-known brand X shaving

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A television advertising campaign is conducted during the football season to promote a well-known brand X shaving cream. For each of several weeks, a survey is made, and it is found that each week, 80% of those using brand X continue to use it and 20% switch to another brand. It is also found that of those not using brand X, 20% switch to brand X while the other 80% continue using another brand.

(A) Draw a transition diagram.

(B) Write the transition matrix.

(C) If 20% of the people are using brand X at the start of the advertising campaign, what percentage will be using it 1 week later? 2 weeks later?

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College Mathematics For Business Economics, Life Sciences, And Social Sciences

ISBN: 978-0134674148

14th Edition

Authors: Raymond Barnett, Michael Ziegler, Karl Byleen, Christopher Stocker

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