Question: 1. How have disposal behaviours changed in Canada? Do you think there are differences in behaviour across provinces and in rural versus urban centers? What

1. How have disposal behaviours changed in Canada? Do you think there are differences in behaviour across provinces and in rural versus urban centers? What do you anticipate for the future?

2. Should the business So Over It expand physical operations across Canada? If so, how should they proceed?

3. How would you convince consumers to adopt specific recycling behaviours? What positioning strategy/messaging would you utilize? What barriers exist here? How would you overcome them?

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1 People often form strong attachments to products and as a result the decision to dispose of something may be a difficult one However when a customer decides that a product is no longer of use severa... View full answer

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