Question: 31. The table below represents a particular consumers evaluative criteria, criteria importance, acceptable level of performance, and judgments of performance with respect to several brands

31. The table below represents a particular consumer’s evaluative criteria, criteria importance, acceptable level of performance, and judgments of performance with respect to several brands of mopeds.

Discuss the brand choice this consumer would make when using the lexicographic, compensatory, and conjunctive decision rules.

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