Question: Examine the DDB data in Tables 1A through 7A for differences among heavier consumers of the following. Why do you think these differences exist? How

Examine the DDB data in Tables 1A through 7A for differences among heavier consumers of the following.

Why do you think these differences exist? How would you use these insights to develop marketing strategy?

a. Gourmet coffee bar

b. DVD rental

c. Sports drinks

d. Mail order catalog

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