First, print out the VALS types along with their descriptions. Hand them to the students and have
Question:
First, print out the VALS types along with their descriptions. Hand them to the students and have them select the type they think they are. After noting their choices, have them visit http://www.strategicbusinessinsights.com/vals/presurvey.shtml and take the survey to determine who they really are. Is the self-selection different from the results of the survey? If yes, why do they feel they are different from what the survey states? Can the differences be reconciled?
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Consumer Behavior Buying, Having And Being
ISBN: 9780135225691
13th Edition
Authors: Michael R. Solomon
Question Posted: