Question: Form a group of three. Pick a product and develop a marketing plan based on each of the three approaches to consumer decision-making: rational, experiential

Form a group of three. Pick a product and develop a marketing plan based on each of the three approaches to consumer decision-making: rational, experiential and behavioural influence. What are the major differences in emphasis among the three perspectives? Which is the most likely type of problem-solving activity for the product you have selected? What characteristics of the product make this so?

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