Go to www.burton.com . Burton Snowboards are very popular with Gen Y. How does this website attempt
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Go to www.burton.com. Burton Snowboards are very popular with Gen Y. How does this website attempt to motivate consumers to try the sport and the Burton products? Be specific with the description of strategies that Burton uses. Do you think the Burton approach is effective? Explain. This project can also be done with Nike.com.
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Burton Snowboards uses a variety of strategies to motivate consumers to try the sport and their products One strategy is through the use of visually appealing imagery and videos on their website The w...View the full answer
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Related Book For 
Consumer Behavior Buying, Having And Being
ISBN: 9780135225691
13th Edition
Authors: Michael R. Solomon
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