Question: Have student groups find three examples of brands or companies that have made changes to their products (i.e., retail chain re-designing their stores, a new

Have student groups find three examples of brands or companies that have made changes to their products (i.e., retail chain re-designing their stores, a new logo, etc.). Have them discuss how the concept of “just noticeable difference” might affect consumer perceptions of these changes. Are the changes something that the marketers wanted to be noticed?

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