How do levels of commitment to an attitude influence the likelihood it will become part of the
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How do levels of commitment to an attitude influence the likelihood it will become part of the way we think about a product in the long-term?
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Consumers vary in their commitment to an atti...View the full answer
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Related Book For
Consumer Behavior Buying, Having and Being
ISBN: 978-0134129938
12th Global Edition
Authors: Michael R. Solomon
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