How practical and useful is database marketing for most businesses?

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Consumer Behavior Buying, Having and Being

ISBN: 978-0134129938

12th Global Edition

Authors: Michael R. Solomon

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Question Posted: Apr 30, 2018 12:33 AM

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Explain how database marketing can improve marketing performance.
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How practical and useful is database marketing for most businesses?

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Customer behavior is captured in many different ways It pro...View the full answer

Consumer Behavior Buying, Having and Being

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