How would you describe the consumer identity of the Beyhive the Beyonce fans? Are there particular

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How would you describe the consumer identity of the Beyhive – the Beyonce fans? Are there particular personality or lifestyle characteristics that members of the Beyhive share?

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Consumer Behavior Buying Having Being

ISBN: 9780138170806

14th Edition

Authors: Michael R. Solomon, Cristel Antonia Russell

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