Question: Identify the theoretical and managerial issues in changing attitudes through communications as outlined in the vignette about Jenny, and her baby Freddie, at the beginning

Identify the theoretical and managerial issues in changing attitudes through communications as outlined in the vignette about Jenny, and her baby Freddie, at the beginning of the chapter. Identify and discuss the ethical issues of using marketing techniques to promote social behaviours (e.g. healthy eating during pregnancy; breast is best). Are these issues similar to the ethical issues in promoting ‘wet shaving’ among European women? Why or why not?

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