In the summer of 2013, Manchester United announced that it had agreed to an eight-year sponsorship contract

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In the summer of 2013, Manchester United announced that it had agreed to an eight-year sponsorship contract with AON worth U.S. $245 million to have its name on the club’s training ground at Carrington. The deal will see the facility renamed the AON Training Complex. This was a part of a complicated deal in which Manchester United would appear in the Far East for matches, wearing AON-sponsored shirts. The deal was worth double the amount that AON had paid in 2009 for its four-year shirt sponsorship. However, the name Old Trafford, the club’s home, was not for sale at any price. Naming rights, claimed the executive vice-chairman of the club, were not up for negotiation. Have sports clubs in your country or region sold their stadium names to sponsors? What is the reaction of fans to this move?

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