In this field project, have a student design a project to illustrate when customers use internal versus

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In this field project, have a student design a project to illustrate when customers use internal versus external sources of information and deliberate versus accidental sources of information during the search process?

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Consumer Behavior Buying, Having and Being

ISBN: 978-0134129938

12th Global Edition

Authors: Michael R. Solomon

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Question Posted: Jul 16, 2018 12:22 PM

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In this field project, have a student design a project to illustrate when customers use internal versus

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Consumer Behavior Buying, Having and Being

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