Over the years, the McDonald’s fast-food chain has tried to modify its menu to appeal to people in different cultures. In India, the company doesn’t sell any of its famous beef hamburgers. Instead, it offers customized entrées such as a Pizza McPuff, McAloo Tikki (a spiced-potato burger), and a Paneer Salsa McWrap. Still, like many other marketers, the company has come under fire for ignoring cultural sensitivities. Back in 1994 during the soccer World Cup, the fast-food giant reprinted the Saudi Arabian flag, which includes sacred words from the Koran, on disposable packaging it used in promotions. Muslims around the world protested this borrowing of sacred imagery, and the company had to scramble to correct its mistake. Still, McDonald’s keeps trying—it recently introduced the McVegan in its stores in Finland and Switzerland. Research McDonald’s menus in a few different countries. What evidence can you find that the company has adapted its offerings to local tastes? Do you see any opportunities it is missing?