Research finds that the social elite tend to be omnivorous: They embrace and seek variety in all

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Research finds that the social elite tend to be omnivorous: They embrace and seek variety in all forms of consumption, from music to food. But being omnivorous is not just happening amongst the elite. A sociological study compared American consumers’ openness to different musical genres between 1993 and 2012. Their study showed a trend toward greater openness and acceptance of diversity in music not just amongst the elites but every education level and age group (especially young people) in their large sample. If we continue to see this kind of openness to new experiences, how do you think that social change may affect the power of social class in the coming years?

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Consumer Behavior Buying Having Being

ISBN: 9780138170806

14th Edition

Authors: Michael R. Solomon, Cristel Antonia Russell

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