T echnology has the potential to make our lives easier by reducing the amount of clutter we need to work through in order to access the information on the internet that really interests us. On the other hand, perhaps intelligent agents that make recommendations based only on what we and others like us have chosen in the past limit us – they reduce the chance that we will stumble upon something (e.g. a book on a topic we’ve never heard of, or a music group that’s different from the style we usually listen to). Will the proliferation of shopping bots make our lives too predictable by only giving us more of the same? If so, is this a problem?