What are some of the potential downsides of aligning yourself with a brand personality like Beyonce? Is
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What are some of the potential downsides of aligning yourself with a brand personality like Beyonce? Is there any harm in being a member of the Beyhive? Explain.
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Consumer Behavior Buying Having Being
ISBN: 9780138170806
14th Edition
Authors: Michael R. Solomon, Cristel Antonia Russell
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