What is an example of an exemplar product?

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Consumer Behavior Buying, Having and Being

ISBN: 978-0134129938

12th Global Edition

Authors: Michael R. Solomon

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Question Posted: Jul 09, 2018 01:37 PM

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What is an example of an exemplar product?

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If a product is a good example of a category it ...View the full answer

Consumer Behavior Buying, Having and Being

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