What is mood congruency and how to advertisers use it?
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What is mood congruency and how to advertisers use it?
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Mood congruency refers to the idea that our judgments tend to be shaped by our moods For exam...View the full answer
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Related Book For
Consumer Behavior Buying, Having and Being
ISBN: 978-0134129938
12th Global Edition
Authors: Michael R. Solomon
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