What is motivation and why is this idea so important to marketers?

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Consumer Behavior Buying, Having and Being

ISBN: 978-0134129938

12th Global Edition

Authors: Michael R. Solomon

Question Posted: Apr 30, 2018 04:30 AM

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What is motivation and why is this idea so important to marketers?

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Motivation refers to the processes that lead people to behave as they do It occ...View the full answer

Consumer Behavior Buying, Having and Being

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