Who is the target market for the OKAY Hyundai ad campaign? Include specific demographic variables and other

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Who is the target market for the OKAY Hyundai ad campaign? Include specific demographic variables and other characteristics of identity that you think Hyundai wants to appeal to with the ad campaign.

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Consumer Behavior Buying Having Being

ISBN: 9780138170806

14th Edition

Authors: Michael R. Solomon, Cristel Antonia Russell

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Question Posted: Mar 26, 2024 07:00 AM

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Who is the target market for the OKAY Hyundai ad campaign? Include specific demographic variables and other

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The campaign is targeting communities of color most specifically the Black community wh...View the full answer

Consumer Behavior Buying Having Being

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