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Apply the creative process and the various means of deriving and judging good advertising to the following Web sites, noting

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Apply the creative process and the various means of deriving and judging “good” advertising to the following Web sites, noting the quality of the creative and the strategic intent behind the work. Be sure to answer the questions below.
■ adidas: www.adidas.com
■ Energizer: www.energizer.com
■ Xbox: www.xbox.com
■ Nissan: www.nissan-usa.com
■ AT&T: www.att.com
■ Sea World: www.seaworld.com
■ Taco Bell: www.tacobell.com
a. Who is the intended audience of the site?
b. What is it that makes the site’s creativity good or bad? Why?

c. Identify the “who, why, what, when, where, style, approach, and tone” of the communication.
d. Write an objective statement, support statement, and brand character statement for each.

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Part a 1 Adidas Intended audience People who are interested in sports and fitness as well as fashion and style Creativity The adidas website is visually appealing and easy to navigate It features high …View the full answer


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Related Book For  answer-question
Contemporary Advertising And Integrated Marketing Communications

Contemporary Advertising And Integrated Marketing Communications

ISBN: 9780073530031

13th Edition

Authors: William Arens, Michael Weigold, Christian Arens

See More Books
Question Details
Chapter # 10- Creative Strategy and the Creative Process
Section: The Advertising Experience
Problem: 2
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Question Posted: September 07, 2023 08:54:11
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