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As we discussed in My Ad Campaign, print is a great vehicle to reach niche audiences, however there are some

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As we discussed in My Ad Campaign, print is a great vehicle to reach niche audiences, however there are some publications that do reach the masses. In this exercise you will see a collection of advertisements made for print media. As you review the ads your goal will be to:
1. Determine whether the ad was intended for a mass audience or a niche target segment.
2. Create a list of five potential publications that would be a fit for the message in the advertisement.

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Here are the steps involved in determining whether an ad is intended for a mass audience or a niche target segment and creating a list of five potenti…View the full answer


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Related Book For  answer-question
Contemporary Advertising And Integrated Marketing Communications

Contemporary Advertising And Integrated Marketing Communications

ISBN: 9780073530031

13th Edition

Authors: William Arens, Michael Weigold, Christian Arens

See More Books
Question Details
Chapter # 13- Using Print Media
Section: EXERCISE
Problem: 1
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Question Posted: September 07, 2023 09:00:21
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