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From any chapter in the book, select an ad that contains a visual. What is the visuals purpose? How would

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From any chapter in the book, select an ad that contains a visual. What is the visual’s purpose? How would you improve the visual if you were the art director?

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The purpose of visuals in contemporary advertising and Integrated Marketing Communications IMC is to capture the attention of the target audience convey a message evoke emotions and ultimately persuad…View the full answer


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Related Book For  answer-question
Contemporary Advertising And Integrated Marketing Communications

Contemporary Advertising And Integrated Marketing Communications

ISBN: 9780073530031

13th Edition

Authors: William Arens, Michael Weigold, Christian Arens

See More Books
Question Details
Chapter # 11- Creative Execution: Art and Copy
Section: Review Questions
Problem: 4
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Question Posted: September 07, 2023 09:04:57
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