If, at the time of the launch of the Angel in Red campaign for Garcias Irish Pub,

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If, at the time of the launch of the “Angel in Red” campaign for Garcia’s Irish Pub, Crowley Webb & Associates had decided that a transit medium would have better suited the campaign, would the campaign have been adjusted to meet the needs of this new format? If so, how?

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Contemporary Advertising And Integrated Marketing Communications

ISBN: 9780073530031

13th Edition

Authors: William Arens, Michael Weigold, Christian Arens

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