If, at the time of the launch of the Angel in Red campaign for Garcias Irish Pub,


If, at the time of the launch of the “Angel in Red” campaign for Garcia’s Irish Pub, Crowley Webb & Associates had decided that a transit medium would have better suited the campaign, would the campaign have been adjusted to meet the needs of this new format? If so, how?

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Contemporary Advertising And Integrated Marketing Communications

ISBN: 9780073530031

13th Edition

Authors: William Arens, Michael Weigold, Christian Arens

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