IMC can involve many different elements, and a Web site can be an integral part of a
Question:
IMC can involve many different elements, and a Web site can be an integral part of a company’s marketing efforts.
Discuss how the following three companies might make a Web site part of an overall IMC effort:
a. The Green Threads clothing retailer described in Chapter 1.
b. A medium-sized candy maker with some brands that are nearly 100 years old.
c. A small company that publishes books, CDs, and DVDs for a motivational speaker who has just had her first big break with an appearance on The Dr. Phil Show.
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Here are some ways that the three companies you mentioned could use their websites as part of an overall IMC effort Green Threads This clothing retail...View the full answer
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Related Book For 
Contemporary Advertising And Integrated Marketing Communications
ISBN: 9780073530031
13th Edition
Authors: William Arens, Michael Weigold, Christian Arens
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