IMC can involve many different elements, and a Web site can be an integral part of a companys marketing efforts.
IMC can involve many different elements, and a Web site can be an integral part of a company’s marketing efforts.
Discuss how the following three companies might make a Web site part of an overall IMC effort:
a. The Green Threads clothing retailer described in Chapter 1.
b. A medium-sized candy maker with some brands that are nearly 100 years old.
c. A small company that publishes books, CDs, and DVDs for a motivational speaker who has just had her first big break with an appearance on The Dr. Phil Show.
This problem has been solved!
Step by Step Answer: