Promotional specialty items are, perhaps, one of the oldest forms of media. Though consumers do not always think of these items as “advertising,” they most certainly are—being clearly composed, nonpersonal communications by an identified sponsor. Many organizations and firms are involved in specialty advertising and the industry is still growing today. Peruse some of the Web sites below and learn more about the products, processes, and promotional power of specialty ad items. Then answer the questions that follow.
■ ADCOLOR, Inc.: www.logomall.com/adcolorinc
■ BCG Creations: www.bcgcreations.com
■ Bells Advertising: www.bells.com
■ Corporate Graphics, Inc.: www.wearables.com
■ Cowan Graphics Inc.: www.cowan.ca
■ Image Pointe: www.imagepointe.com
■ LogoZ: www.logoz.com
■ PromoMart: www.promomart.com
■ PROMO’S: www.coolgifts.com
■ Promotional Product Association International (PPAI): www.ppa.org
■ Promotions Online: www.promosonline.com
■ S-N-T Graphics: www.sntgraphics.com

a. What is the focus of the organization sponsoring this site?
b. Who is the intended audience of the site?
c. What services (if any) does the organization offer?
d. What is your overall impression of the organization and its work? Explain?