Some Apple print ads, like product ads, tend to be more copyheavy when compared to the Think

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Some Apple print ads, like product ads, tend to be more copyheavy when compared to the “Think Different” campaign, for instance. Does one of these styles tend to play more to Apple’s strengths? Why?

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Contemporary Advertising And Integrated Marketing Communications

ISBN: 9780073530031

13th Edition

Authors: William Arens, Michael Weigold, Christian Arens

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Question Posted: Sep 07, 2023 08:54 AM

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Some Apple print ads, like product ads, tend to be more copyheavy when compared to the Think

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Apples advertising style has evolved over the years and different campaigns have emphasized various aspects of the brand and its products The choice b...View the full answer

Contemporary Advertising And Integrated Marketing Communications

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