The advertising industry is truly vast, and advertisers and their agencies focus on a wide range of businesses in a broad scope of markets. Visit the following Web sites and familiarize yourself further with the nature and scope of the advertising world:
Advertisers
■ Global—International Advertising Association (IAA): www.iaaglobal.org
■ National—Association of National Advertisers (ANA): www.ana.net 

Advertising Agencies
■ National (United States)—American Association of Advertising Agencies (AAAA): www.aaaa.org ■ National (Canada)—Institute of Communications and Advertising (ICA): www.ica-ad.com Advertising Practitioners
■ International—Institute of Practitioners in Advertising (IPA): www.ipa.co.uk
■ National—American Advertising Federation (AAF): www.aaf.org

■ Regional—Advertising Federation of Minnesota: www.adfed.org
■ Local—AdClub of Greater Boston: www.adclub.org

Advertising Publications
■ National—Advertising Age: www.adage.com
■ Regional/local—AdWeek: www.adweek.com
Answer the following questions for each site:
a. What advertising group (advertiser, ad agency, practitioner, trade press) sponsors the site? Who is the intended audience?
b. What are the size and scope of the organization?
c. What is the organization’s purpose? The site’s purpose?
d. What benefit does the organization provide individual members? The advertising community at large?
e. How is this organization important to the advertising industry? Why?