The size of the television industry and the advertising dollars that are spent within it are extraordinary.

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The size of the television industry and the advertising dollars that are spent within it are extraordinary. Many TV-related organizations were formed to help serve the industry. Discover a little more about the nature and scope of the television industry as you peruse the following Web sites. Be sure to answer the questions below.
■ Broadcast Education Association (BEA): www.beaweb.org
■ Cable/Telecommunications Association for Marketing(CTAM): www.ctam.com 
■ Cable World: www.cableworld.com
■ National Association of Broadcasters (NAB): www.nab.org
a. Who is the intended audience(s) of the site?
b. What is the site’s purpose? Does it succeed? Why?
c. What is the organization’s purpose?
d. What benefit does the organization provide individual members/subscribers? The overall advertising and television and cable communities?

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Related Book For  answer-question

Contemporary Advertising And Integrated Marketing Communications

ISBN: 9780073530031

13th Edition

Authors: William Arens, Michael Weigold, Christian Arens

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