The world of media is vast and constantly changing. Many media giants own properties in several media categories and are major forces in the world of advertising. Visit the Web sites for the following media companies and answer the questions below.
■ Advo Inc.: www.advo.com
■ Cox Enterprises: www.coxenterprises.com
■ Gannett: www.gannett.com
■ Hearst Corporation: www.hearst.com
■ McGraw-Hill: www.mcgraw-hill.com
■ Time Warner: www.timewarner.com
■ Tribune Company: www.tribune.com
■ Viacom: www.viacom.com
a. Who is the intended audience of the site?
b. What is the size and scope of the organization?
c. What is the organization’s purpose? The site’s purpose?
d. How important is this organization to the advertising industry? Why?